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Deliver The Metrics That Matter With The Objectives And Key Results (OKRs) Framework

July 9, 2020

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Your work may include one or more of the following: data analytics; digital, customer, or consumer insights or research; strategy and planning; marketing; and competitive intelligence. Are you getting the right data to calculate the metrics you need? In many firms, the answer is a resounding “no” because there’s a lack of alignment between the right data and the right metrics needed for actions that matter. Attend this webinar to learn how to create that organizational alignment by using the OKRs framework.

Key takeaways:

  • According to Forrester research, only about 50% of business decisions are made using data. That means that in some of our work, we’re measuring the wrong things.
  • Close the gap by using OKRs as a repeatable framework for aligning data and insights to actions that matter.
  • See examples of OKRs that enable a critical aspect of insights-to-actions work: working across organizational silos.

Target audience level: beginner and intermediate

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