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Forrester's 2020 Moments Map: How To Make Smart Digital Experience Channel Choices

September 22, 2020


In 2020, consumers are more connected than ever across multiple devices, platforms, and channels. However, brands lack the insight into how their customers connect with and use digital experiences, and as a result, they struggle with prioritizing digital experience investments to best suit the needs of their customers. This webinar helps digital business professionals understand how to use Forrester’s Moments Map to prioritize digital experience investments.

Key takeaways:

  • Learn the foundation and dimensions of the Moments Map model.
  • Understand the likelihood that consumers will use and prefer different interaction modes to complete sets of tasks.
  • Learn which digital experiences you should prioritize building for your customers.

Target audience level: beginner and intermediate

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Price: $ 300.00(USD)


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