Description
Every year, Forrester reviews the mobile banking experiences on dozens of banks’ apps — a moving target, as customers’ expectations and digital disruptors’ offerings continuously shift. This webinar outlines our most recent findings, including best practices from leading bank brands and the highlights — and lowlights — of this research.
Key takeaways:
- As banking brands try to differentiate with best-in-class mobile apps, Forrester finds that major gaps in these mobile banking experiences remain.
- Leading bank brands are finding ways to unlock value for mobile banking customers with robust features and UX design best practices.
- Digital banking services such as alerts and card management tools are now essential for banks — but only a few brands differentiate in these areas.
- Mobile banking content and navigation design are too often weak spots in banks’ apps, so digital teams should learn from leading providers.
Target audience level: beginner and intermediate
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