Skip to main content

Save or Share this Report

For eBusiness & Channel Strategy Professionals

WEBINAR: Forrester's 2020 Reviews Of US And Canadian Banks' Mobile Apps: Insights, Best Practices, And Lessons Learned

Monday, August 17, 2020, 12:00 PM-1:00 PM Eastern time

Please note that this webinar was originally scheduled for August 5, 2020 at 11am ET.

Description

Every year, Forrester reviews the mobile banking experiences on dozens of banks’ apps — a moving target, as customers’ expectations and digital disruptors’ offerings continuously shift. This webinar outlines our most recent findings, including best practices from leading bank brands and the highlights — and lowlights — of this research.

Key takeaways:

  • As banking brands try to differentiate with best-in-class mobile apps, Forrester finds that major gaps in these mobile banking experiences remain.
  • Leading bank brands are finding ways to unlock value for mobile banking customers with robust features and UX design best practices.
  • Digital banking services such as alerts and card management tools are now essential for banks — but only a few brands differentiate in these areas.
  • Mobile banking content and navigation design are too often weak spots in banks’ apps, so digital teams should learn from leading providers.


Target audience level: beginner and intermediate

Get Access

Already a Client?

Log in to access this webinar.

Become a Forrester Client

Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer.
Contact us to learn more.

Purchase Webinar

Price: $ 300.00(USD)

Purchase

Technical Information

You'll receive an email with dialing and Webex instructions prior to the Webinar.

Webinar FAQs

See the Webinar FAQs for answers to technical and other Webinar questions.