
To pivot from product, growth, and shareholder obsession, CMOs must ensure that their organizations become customer led, fast, and insights driven.
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Customer-obsessed companies that make insights-driven decisions are growing more than 30% annually on average. That’s a growth rate worth chasing. Regardless of stage, "insights" needs to become a common term for CMOs and their teams; it's time to be a source of insights for other business leaders. In this webinar, Forrester presents seven steps to kick off a customer-obsessed insights program, outlines the path from establishment to innovation, and describes the role of insights in organizations with advanced capabilities.
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To pivot from product, growth, and shareholder obsession, CMOs must ensure that their organizations become customer led, fast, and insights driven.
Many marketing organizations have established an insights practice to leverage marketing and customer data for insights that will help their decision making. Once "insights" has become a common term around the department, it's time to move to the next ste
This report shows how CMOs can blend customer, marketing, and business insights to drive deeper engagement with their customers.
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