Description

Customer-obsessed companies that make insights-driven decisions are growing more than 30% annually on average. That’s a growth rate worth chasing. Regardless of stage, "insights" needs to become a common term for CMOs and their teams; it's time to be a source of insights for other business leaders. In this webinar, Forrester presents seven steps to kick off a customer-obsessed insights program, outlines the path from establishment to innovation, and describes the role of insights in organizations with advanced capabilities.

Key takeaways:

• Elevate your understanding of customer interactions that drive your business.
• Use insights to match pace with customers' changing behaviors and demands.
• Advance customer-obsessed marketing efforts through insights.
• Blend customer, marketing, and business insights to drive deeper engagement with your customers.
• Build, lead, and manage an insights-driven culture.

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Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer.
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