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- Stay ahead of changing market and customer dynamics with the latest insights.
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Description
Customer-obsessed companies that make insights-driven decisions are growing more than 30% annually on average. That’s a growth rate worth chasing. Regardless of stage, "insights" needs to become a common term for CMOs and their teams; it's time to be a source of insights for other business leaders. In this webinar, Forrester presents seven steps to kick off a customer-obsessed insights program, outlines the path from establishment to innovation, and describes the role of insights in organizations with advanced capabilities.
Key takeaways:
- Elevate your understanding of customer interactions that drive your business.
- Use insights to match pace with customers' changing behaviors and demands.
- Advance customer-obsessed marketing efforts through insights.
- Blend customer, marketing, and business insights to drive deeper engagement with your customers.
- Build, lead, and manage an insights-driven culture.
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