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ON-DEMAND WEBINAR
Hardwire Your Business Performance To CX And Customer Engagement, Or Die Trying
Original Broadcast Date: September 18th, 2018
Tom Mouhsian
Principal Analyst
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Description
In the age of the customer, companies across all sectors are awakening to the need to be customer-centric, which is fueling transformation campaigns, technology innovations, culture development, and countless customer experience (CX) and employee experience (EX) initiatives. However, the ultimate goal is still tied to business performance, represented through three distinct elements: revenue growth, cost reduction, and improved risk management. Join this session to learn about how CX and customer engagement can drive material and financially quantifiable performance across the board, based on the latest research from Forrester as well as inspiring industry examples.
Key takeaways:
- Discover how business leaders measure success with metrics and how that's attributable to CX.
- Understand that CX professionals have a unique opportunity to gain relevance and elevate the status of CX by connecting CX outcomes to core business metrics.
- Discuss going beyond measuring CX for the sake of CX measurement.
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