Log in to watch this webinar
Client log in
Welcome back. Log in to your account to continue.
Become a client
Become a client today for these benefits:
- Stay ahead of changing market and customer dynamics with the latest insights.
- Partner with expert analysts to make progress on your top initiatives.
- Get answers from trusted research using Izola, Forrester's genAI tool.
Purchase this webinar
This webinar is available for purchase ($300).
Description
B2B leaders must focus more on understanding and measuring the value that their buyers receive during the buying journey in order to get better deals, strengthen relationships, and drive growth. This webinar tells them how.
Key takeaways:
- Learn why value-for-buyer remains a blind spot for B2B leaders and how that affects company growth.
- Discover the four dimensions of value-for-buyer in B2B.
- Understand why buyer journey understanding is the key to defining drivers of value-for-buyer.
- Learn how to develop the metrics needed to monitor value-for-buyer over time.
- Understand how only close alignment across various organizational stakeholders helps deliver buyer value.
Target audience level: intermediate and advanced
Technical information
You'll receive an email with dialing and Webex instructions prior to the Webinar.
Webinar FAQs
See the Webinar FAQs for answers to technical and other Webinar questions.