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WEBINAR: How To Measure Value For Buyers In B2B

June 3, 2021


B2B leaders must focus more on understanding and measuring the value that their buyers receive during the buying journey in order to get better deals, strengthen relationships, and drive growth. This webinar tells them how.

Key takeaways:

  • Learn why value-for-buyer remains a blind spot for B2B leaders and how that affects company growth.
  • Discover the four dimensions of value-for-buyer in B2B.
  • Understand why buyer journey understanding is the key to defining drivers of value-for-buyer.
  • Learn how to develop the metrics needed to monitor value-for-buyer over time.
  • Understand how only close alignment across various organizational stakeholders helps deliver buyer value.

Target audience level: intermediate and advanced

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Price: $ 300.00(USD)


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