Description
There are thousands of companies that deploy loyalty programs to incentivize behavior via points and discounts. But, points aren’t the whole point — loyalty programs also enable companies to collect valuable data from engaged and loyal customers. It's easy to treat loyalty as a discrete project within marketing, but the benefits of embracing loyalty insights derived from that data affect the entire organization. This webinar will help marketers push loyalty beyond the program and identify applications for loyalty insights within marketing and beyond.
Key takeaways:
- Identify three types of loyalty insights that you can use to deepen customer relationships.
- Develop a governance framework that elevates loyalty strategy execution.
Technical Information
You'll receive an email with dialing and Webex instructions prior to the Webinar.
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