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Assembling content components when and where they’re needed — instead of hardwiring them into experiences — underpins so many forms of customization at scale: localization, personalization, and even richer product, chat, or app experiences. It’s a mindset shift for marketers, but one that can be applied incrementally against clear business outcomes. This webinar teaches marketers how to apply modular content to important marketing initiatives.
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Marketers should begin working with modular content — smaller components, separate from presentation, and informed by logical or semantic connections — in order to customize experiences at scale. This approach supports three valuable use cases for markete
Harness the advantages of AI with help from this webinar series featuring the latest expert insights, practical tips, and key steps you and your team can take with this rapidly evolving technology.Emerging AI technologies let you design experiences that are more conversational, adaptive, and creative, which makes machines and their software feel more humanlike to users. Of these three new capabilities, creativity — enabled by generative AI — is the most powerful and surprising and requires a new mindset for effective human-machine collaboration. Join this session to hear how genAI is making software more creative and how enterprises are using it to design experiences.Key takeaways:Learn how creative AI technologies are changing the way humans and machines collaborate.Understand how genAI is making software more creative. Explore how enterprises are leveraging genAI to design new experiences.Target audience level: all levels
Customer success (CS) is a vital business capability that can develop out of several existing functions, including support, sales, or marketing. As a company grows, CS sprawl can increase, making it difficult to consolidate resources under dedicated leadership with the technology and processes designed to achieve agreed-upon outcomes. Maturing CS requires moving away from its dependence on human labor toward digital-led ways to engage and guide customers toward the outcomes they want and the value they deserve.In this webinar, Forrester vice president and principal analyst Laura Ramos shows customer engagement leaders how to use Forrester’s Total Economic Impact™ (TEI) methodology to build a business case for combining distributed, nondedicated resources into a formally chartered CS function with the processes, responsibility, and technology to support any enterprise-scale business. We explore the TEI of three key digital-led investments — a customer-centered digital experience, integration of learning content or technology, and a community-based advocacy program — and what returns you can expect from each.Key takeaways: Learn why now is the time to scale CS using digital-first approaches.Understand four popular, practical ways to extend CS impact by digitalizing postsale experiences.Connect the Total Economic Impact™ (TEI) methodology to smart CS investment.Explore how to build your business case around increasing CS ROI.Target audience level: beginner and intermediate
B2B events play a dominant role in B2B marketing activity, with events spend consistently among the largest budget line items in Forrester surveys. Moreover, with 49% of CMOs believing that events are now more important than they were pre-pandemic, this trend will continue. However, the environment in which teams plan and execute their events has transformed. This webinar shares findings from Forrester’s Q1 2024 State Of B2B Events Survey and highlights areas for leaders to think about as they build a future fit event strategy.Key takeaways: Explore key findings from Forrester’s Q1 2024 State Of B2B Events Survey.Understand what the new omnichannel event mix looks like.Learn how leaders are thinking about the future of their events and their top focus areas.Target audience level: all levels
In this interactive session, you can submit and upvote questions about customer feedback management (CFM) products and learn more about top vendors evaluated in The Forrester Wave™: Customer Feedback Management, Q1 2023. We’ll also discuss the market dynamics and other findings from our research.Key takeaways:Discover important market and buyer trends for customer feedback managementLearn about key players in the CFM marketLearn how to maximize Forrester’s research and resources, particularly the recent CFM Wave, to identify the right solution for your organizationVendors mentioned: Alida, Concentrix, InMoment, Medallia, NICE, PG Forsta, Qualtrics, SMG, and VerintTarget audience level: all levels
In this interactive session, you can submit and upvote questions about B2B event management technology and learn more about top vendors evaluated in our upcoming Forrester Wave™ report. We’ll also discuss the market dynamics, disruptors, differentiators among the vendors evaluated, and other findings from our research.Key takeaways:Learn what’s changed in the B2B event management technology marketWhat you should be looking for when selecting a vendorLearn where the market is headingTarget audience level: all levels
Forrester collected and analyzed more than 3,700 deals of 32 regional and international digital banking platform vendors that got signed in 2021. The webinar provides an overview of our key findings, including the vendors’ relative market positions, dynamics in different geographies, and the competition between incumbent digital banking platform vendors and their younger, new-school cousins. During a banking platform selection process, bank technology teams can use this information to support their decisions on long- or short-listed vendors — for example, by identifying the most experienced vendors in their geography. Key takeaways: Are market dynamics changing? Which banking platforms lead the market and where? Which banking platform vendors are global, and which ones are primarily regional? How successful are the new-school players in today’s changing banking industry? Target audience: intermediate Vendors mentioned: 3i-Infotech, 10x, ASI Group, Asseco Group, Avaloq, Azentio, Banking.Systems, BML Istisharat, Capital Banking Solutions, Cobiscorp, Corelation, CSI, Diasoft, DLYA Bantotal, EdgeVerve, ERI Bancaire, Finastra, Finxact, FIS, Fiserv, Five Degrees, ICS Financial Systems, Intellect Design Arena, Intrasoft International, ITS, Jack Henry & Associates, Ladonware, LEVERIS, Mambu, Naqoda, Natech, Nelito Systems, Nymbus, Ohpen, Oracle, Pennant, Profile Software, SAP, Silverlake Axis, Sopra Banking Software, Stefanini, Sunline, Tata Consultancy Services, Technisys, Temenos, Thought Machine, and Vilja.
