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Medicare Advantage Buyer's Journey And Market Growth

October 16, 2019

  • Presented by Jeff Becker,
  • Annalise Clayton


In this webinar, Forrester presents our health insurance buyer's journey told through the lens of Medicare Advantage respondents, uncovering how these consumers shop for and select health plans. Next, Forrester presents analysis of current CMS Medicare Advantage data to highlight which vendors, plans, and plan designs are ultimately leading in plan selection.

Key takeaways:

  • How do members research and select plans?
  • Which vendors are leading the market?
  • What plans are leading the market?
  • Which supplemental benefits differentiate plans?

Vendors mentioned: Aetna, Anthem, Cigna, Humana, and UnitedHealthcare.

Target audience level: beginner and intermediate

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