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For eBusiness & Channel Strategy Professionals

WEBINAR: Millennials, Mobile, And Marketplaces Are Changing The Future Of Retail

June 21, 2017

If you are a Data client, please contact webinar@forrester.com to be registered for this presentation

Description

Retail is undergoing a significant change, and the tension is not simply between online and brick-and-mortar stores. The main drivers of these changes include the adoption of mobile phones, changing preferences of the millennial buyers, and the rise of marketplaces. In this webinar, we go deep to understand the implications of mobile, millennials, and marketplaces on retail. This webinar explains how millennials and mobile are changing offline, online, and digitally influenced retail sales and how marketplaces are playing a bigger role in the buying journey. 

Agenda:

  • Discover a global view of mobile adoption by high growth or mature markets, and learn about age demographics breakdown and the rise of marketplaces.
  • Take a global view of millennials and how they are changing retail with the adoption of mobile and marketplaces.
  • Understand why retailers are increasingly putting their products on marketplaces.
  • Understand the research behavior of millennials, their use of mobile before making a purchase, and how offline and online retail is changing due to millennials, mobile, and marketplaces.

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