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Price: $300 (USD)
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This webinar was originally scheduled for June 13th, 2024.
Dramatic changes in how B2B organizations manage their people, informed by recent years of social upheaval and the pandemic, have finally made their way into the sales function. The dual needs of attracting and keeping highly engaged and high-performing sellers are far more intertwined than ever before and demand that CSOs and HR leaders align closely on establishing a sales culture that adapts to ever-changing buyers, offerings, motions, and societal norms.
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This webinar was originally scheduled for July 15thDon't miss out on this encore of a standing-room-only Forrester B2B NA Summit session! Due to overwhelming demand, we are hosting a special webinar to share the inspiring stories of Palo Alto Networks, Siemens, and Zendesk, all of which are actively transforming their revenue processes. As organizations prioritize revenue process transformation in 2024, many are seeking guidance on how to actually make this change, as well as validation that this change will deliver results. Key takeaways:Learn how the panel sold the vision of the change to their executives.Discover the biggest process and technical changes they overcame.Understand the actual (or expected) results from this change.Target audience level: intermediate
Over the years, the US health insurer industry has made steady — but painfully slow — progress in our CX Benchmark study. This webinar gives attendees an overview of Forrester’s latest data on the industry and explains how to drive better health insurance experiences.Key takeaways:Explore Forrester's most recent CX Index results for the US health insurers industry.Learn about the top drivers of US health insurer CX quality.Target audience level: all levels
The manufacturing sector consumes valuable natural resources and emits harmful gasses and other waste products. By embracing the circular economy’s concepts of reduce, reuse, repair, refurbish, and recycle, business and technology leaders in manufacturing reduce their dependence on finite natural resources, cut waste, and unlock new business opportunities.This webinar introduces key circular economy concepts, points to early examples of success, and highlights the role of digital technologies in supporting manufacturers’ circularity ambitions.Key takeaways:Understand five key circular economy concepts relevant to the manufacturing sector: reduce, reuse, repair, refurbish, and recycle.Explore the relationship between these five concepts, and learn how they work together and at scale.See examples of companies succeeding in the circular economy today.Target audience level: all levels
Sixty-four percent of organizations store and process between 100 TB and 5 PB of data, and 58% of that data is unstructured. Yet only 16% of organizations report processing unstructured data as one of their top data or analytics initiatives. In this webinar, we look at research from “The Forrester Wave: Document Mining And Analytics Platform, Q2 2024” and “The Forrester Wave: Text Mining And Analytics Platform, Q2 2024.” Join us to learn how Forrester researches this important market segment, including its key technologies and leading vendors.Key takeaways:Understand the differences between document mining, text mining, and analytics technologies and their vendors.Learn where ML and generative AI are adding value to document and text mining and analytics and where knowledge-based technologies are still a better fit.Discover three actionable recommendations to help you jumpstart your document mining, text mining, and analytics initiatives.Target audience level: all levelsVendors: AWS, Automation Anywhere, EdgeVerve, Expert.ai, Google, Hyperscience, IBM, InMoment, Medallia, Microsoft, OpenText, Qualtrics, Rossum, SAS, Sprinklr, SS&C Blue Prism, UiPath, Verint, Workfusion
B2B buyers and vendors are rapidly adopting generative AI (genAI) to conduct research, create content, and simulate and support human interactions. How will genAI embedded in the marketing and sales tech stack impact the way buyers and sellers interact?Key takeaways: Learn how genAI is impacting the B2B buying process.Learn how to align AI assistants with the needs of your external and internal audiences.Know what this means for future B2B marketing and sales organizations. Target audience level: all levels
Get the latest insights about how and why customers give organizations feedback — and what to do about it. Find out why and how customers give feedback to organizations and how this will help make your voice-of-the-customer (VoC) efforts more successful.Key takeaways: Learn what consumers in the US and the UK reveal about how and why customers give feedback.Find out which feedback myths we bust or confirm.Learn how to effectively respond to customer feedback.Target audience level: all levels