This Webinar outlines Forrester’s key predictions for digital banking in 2016 and beyond: How banking customers’ behaviors, attitudes, and expectations will change over the next three years, and how CMOs, digital executives, and their teams will reshape online, mobile, and tablet experiences to better win, serve, and retain bank clients.
This Webinar focuses on retail banking, with some aspects touching on small business banking and employee-facing digital initiatives. The Webinar looks at traditional digital touchpoints such as PC-based websites, still-evolving touchpoints like mobile and tablet, plus emerging touchpoints such as car apps, smart TVs, and wearables.
Agenda:
- The changing digital banking customer: How the mobile mind shift and other factors will reshape the digital banking market.
- The next generation of digital leaders: What executives at banks will do to enable and enact digital business transformation.
- The bottom line: Why the next three years will decide the fate of many banking providers and their partners.
Key takeaways:
- Put in place an iterative approach to digital banking strategy and initiatives.
- Refocus on building dynamic ecosystems of value for bank customers.
- Collaborate on a daily basis with your business technology (BT) and measurement peers.
Vendors mentioned:
TBD
You'll receive an email with dialing and Webex instructions prior to the Webinar.