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For CIOs

WEBINAR: Services For The Digital Self: The Battle To Serve You . . . And Profit From Your Data

November 13, 2013

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  • Presented by Frank Gillett

Description

There's a new source of information about customers — and employees — that will create opportunities and headaches for the CIO's team. Individuals are managing an exploding array of digital content that they create or are responsible for, both at work and at home. We call this collection the digital self, and it includes everything from reports for the boss to digital music to credit card bills and social media posts — all of the digital content, by and about individuals, created, mutual, received, or recorded.

Managing the digital self has become increasingly difficult as individuals embrace multiple work and personal devices. Today's personal cloud tools for managing the digital self, such as services for file sync or notes, will evolve into a full ecosystem of services for the digital self in three phases over the next six years.

CIOs will have to contend with employees' desire to mix work and personal content using vendors that the organization has not selected and can't control. Meanwhile, marketing execs will want to tap into this goldmine of information about consumers. Services for the digital self will drive a dramatic expansion of the number of entities the business technology (BT) organization must interoperate with. CIOs, enterprise architects, and chief technology officers should start long-range investigation and planning.

Agenda:

  • The Digital Self Is Growing Rapidly — And So Are The Challenges
  • Challenges And Opportunities In Managing The Digital Self
  • CIOs Should Embrace, Not Fight, Employees' Digital Self
  • Services For The Digital Self Reshape Our Personas

Key Takeaways:

  • Why IT and vendors will integrate employee's personal digital identity in addition to the corporate directory.
  • How many different brands, tech vendors, and providers will vie to control more of their customers' digital self.
  • The digital self will create headaches for BT leaders.
  • Personal cloud services such as Dropbox, Box, Evernote, and Flickr will lead to the digital self and dramatic new marketing opportunities and challenges for IT and the marketing org.

Vendors mentioned: AgileBits, Amazon.com, Apple, Box, CarFax, Doxo, Dropbox, Evernote, Facebook, Fitbit, Funambol, Google, Hightail, Hulu, IFTTT, Lastpass, Lifelock, LinkedIn, Lose It, Manilla, MediGuard, Microsoft, Mint, MyIT, Neat, Netflix, Norton Zone, Pandora, Personal, Privacyfix, PrivacyGuard, Spotify, Steam, Storage Made Easy, SugarSync, Synchronoss, Tipbit, TouchDox, TripIt, TriPlay, Volly, WebMD, WordPress, Yahoo, and Zumbox.

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