Get access to a single webinar that is currently outside of your subscription.
Price: $250 (USD)
Partner with Forrester Research to get access to webinars, insights and frameworks aligned to your role. Shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer.
There's a new source of information about customers — and employees — that will create opportunities and headaches for the CIO's team. Individuals are managing an exploding array of digital content that they create or are responsible for, both at work and at home. We call this collection the digital self, and it includes everything from reports for the boss to digital music to credit card bills and social media posts — all of the digital content, by and about individuals, created, mutual, received, or recorded.
Managing the digital self has become increasingly difficult as individuals embrace multiple work and personal devices. Today's personal cloud tools for managing the digital self, such as services for file sync or notes, will evolve into a full ecosystem of services for the digital self in three phases over the next six years.
CIOs will have to contend with employees' desire to mix work and personal content using vendors that the organization has not selected and can't control. Meanwhile, marketing execs will want to tap into this goldmine of information about consumers. Services for the digital self will drive a dramatic expansion of the number of entities the business technology (BT) organization must interoperate with. CIOs, enterprise architects, and chief technology officers should start long-range investigation and planning.
Agenda:
Key Takeaways:
Vendors mentioned: AgileBits, Amazon.com, Apple, Box, CarFax, Doxo, Dropbox, Evernote, Facebook, Fitbit, Funambol, Google, Hightail, Hulu, IFTTT, Lastpass, Lifelock, LinkedIn, Lose It, Manilla, MediGuard, Microsoft, Mint, MyIT, Neat, Netflix, Norton Zone, Pandora, Personal, Privacyfix, PrivacyGuard, Spotify, Steam, Storage Made Easy, SugarSync, Synchronoss, Tipbit, TouchDox, TripIt, TriPlay, Volly, WebMD, WordPress, Yahoo, and Zumbox.
You'll receive an email with dialing and Webex instructions prior to the Webinar.
See the Webinar FAQs for answers to technical and other Webinar questions.
People must manage an exploding array of digital content that they create or are responsible for, both at work and at home. We call this collection the digital self, and it includes everything from reports for the boss to digital music to credit card bill
The personal computing experience for individuals is broken, ruptured by the fragmentation of personal information across PCs and mobile devices and the scattering of content across a multitude of online services. This report for vendor strategists descri
Personal cloud services such as Dropbox and Evernote seem like consumer-focused apps that CIOs should block from authorized workplace use. Currently, many CIOs believe that mobile devices and personal cloud services must ultimately be under full IT contro
Discover the new ultra-connected customer, for whom mobile is the key touchpoint. In 2010, we entered the era of pervasive interactivity, in which more people access the Internet more frequently from more devices in more places than ever before. But this
This report summarizes the 28-page Forrester report "Mobile Is The New Face Of Engagement." By 2016, smartphones and tablets will put power in the pockets of a billion global consumers. However, mobile is not simply another device for IT to support with a
Customers are in the midst of a mobile mind shift. They're not interested in your messaging and logos. They want utility, and they want it now. They expect any information or services they want in their immediate context and moments of need. Your strategy
Consumers leave a digital footprint across channels and media, and they are aware that marketers use this data for financial gain. With growing concerns about security and privacy, individuals want to know when data about them is being collected, what is
B2B buyers are rapidly adopting AI-powered search as one of their primary sources of information. Providers will have to shift their marketing strategy to engage buyers in zero-click environments before they arrive at their sites.This webinar looks at how buyers are using AI-powered search, how zero-click search is impacting the revenue engine, and how to coordinate activity across portfolio marketing, content, communications, and digital to engage buyers in this new environment.Key takeaways: Understand how to adjust your marketing goals and strategies for zero-click search.Learn how to measure your performance on zero-click search.Discover digital, content, and messaging techniques for reaching buyers through zero-click search.Target audience level: intermediate
This webinar was originally scheduled for June 12th, 2025.In today's fast-paced digital landscape, businesses must adapt to ever-evolving technological demands. Join us for an insightful webinar where we delve into the importance of business-optimized networks and how they can transform your organization's efficiency and productivity.Key takeaways: Understand business-optimized networks — what they are and why they matter.Discover benefits of optimization — enhanced performance, security, and scalability.Explore real-world applications — case studies and success stories.Learn implementation strategies — practical steps to optimize your network.Target audience level: beginner and intermediate
Accelerate innovation with deeper insights about why autonomous mobility is important, when it will likely pay off, and how others are using it; we feature the latest expert insights, practical tips, and key steps you and your team can take with this rapidly evolving technology. Autonomous mobility can potentially transform transportation, logistics, and urban planning over a mid- to long-term horizon. Join this session to learn more about how this technology will mature and steps you can take to maximize your investment in it.Key takeaways: Learn how autonomous vehicles are shaping the future of transportation.Understand the regulatory and technical challenges.Explore pilot projects and adoption trends.Target audience level: all levels
B2B revenue leaders are challenged with the conundrum of delivering crucial sales training to their team: Training both amplifies their reps’ competencies and yet draws precious time away from customer-facing activities. Often delivered at an inopportune time, leveraging unpopular modalities, and lacking adult learning best practices, sales training remains ineffective unless delivered as part of a comprehensive and permanent sales talent lifecycle management strategy. In this webinar, we highlight the “what, when, how, and who” behind optimal everboarding for your quota-bearing individual contributors.Key takeaways: Learn the best (and worst) learning modalities for your B2B sales reps.Understand how to time learning delivery so it's sticky.Discover how to engage your first-line sales managers to amplify ongoing sales learning and development.Target audience level: intermediate
Accelerate innovation with deeper insights about why generative AI (genAI) for language is important, when it will likely pay off, and how others are using it; we feature the latest expert insights, practical tips, and key steps you and your team can take with this rapidly evolving technology. GenAI for language can potentially enhance content creation, automate translations, and improve communication processes over a short- to mid-term horizon. Join this session to learn more about how this technology will mature and steps you can take to maximize your investment in it.Key takeaways: Learn about the advancements in language-based AI.Understand its application in content creation and communication.Explore successful implementation examples.Target audience level: all levels
Accelerate innovation with deeper insights about why IoT security is important, when it will likely pay off, and how others are using it; we feature the latest expert insights, practical tips, and key steps you and your team can take with this rapidly evolving technology. IoT security can potentially safeguard connected devices, protect sensitive data, and ensure system integrity over a short- to mid-term horizon. Join this session to learn more about how this technology will mature and steps you can take to maximize your investment in it.Key takeaways: Learn about emerging threats in IoT environments.Understand best practices for securing IoT devices.Explore case studies on successful IoT security implementations.Target audience level: all levels