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With customers now trained to expect more from their mobile experiences, insurers are fortifying their mobile strategies with increased investments. But how effective are mobile insurance apps and sites at meeting the needs of private passenger auto insurance customers? During the summer of 2014, we examined and ranked the mobile apps and sites of nine leading US private passenger auto insurers across 27 different criteria using Forrester's Mobile Insurance Functionality Benchmark methodology. This webinar helps digital insurance professionals understand the functionality being offered by the largest US auto insurers and what new best and emerging practices have caught our attention.
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Vendors mentioned: Allstate, Esurance, Farmers, Geico, Liberty Mutual, Nationwide, Progressive, State Farm, and USAA.
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Just how effective are mobile insurance apps and sites at meeting the needs of auto insurance customers? This update details the findings from Forrester's 2014 benchmark of the mobile offerings of leading US private passenger auto insurers. In this year's
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