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This webinar will dive into insights from the “TechRadar™: Artificial Intelligence Technologies And Solutions, Q1 2017” report. Attendees will learn about the 12 most prominent artificial intelligence (AI) technologies CI pros are using to help them understand and interact with their customers. CI pros considering investing in AI will learn about the current level of sophistication of each technology and how much business value they are expected to add. Additionally, the webinar will highlight key lessons from early adopters of these disruptive technologies.
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Artificial intelligence (AI) has been around since the 1950s and become increasingly popular over the past few years due to advances in deep learning and data storage and processing. With the launches of IBM Watson and Salesforce Einstein, AI evokes some
Join Sucharita Kodali and Fiona Swerdlow for a recap of the 2021 end-of-year holiday season. In this webinar, we review insights about the season to inform your planning for Holiday 2022. Key takeaways: How US and UK consumers felt about the season overall Highlights from 2021 Black Friday and Cyber Monday events Initial thoughts on areas to work on for Holiday 2022 Target audience level: intermediate
The past two years have taught us that it's critical to have clear visibility into customer behaviors, motivations, and intent. Unfortunately, several waves of fog are rolling in. Upcoming events like cookie deprecation and trends like the proliferation of opaque AI systems promise to obscure companies’ ability to glean meaningful customer insights. Some forward-thinking companies, however, will turn these threats into opportunities. Key takeaways: Prepare for cookie deprecation. Bring together design researchers and data scientists. Adopt explainable AI (XAI). Target audience level: all levels
Customer-obsessed firms must break down organizational silos to focus on the next-best experience (NBX) needs of their customers. But disparate and overlapping technology investments severely hamper their collaboration efforts. It’s critical to understand when and why to implement various technologies as components of the enterprise customer experience (CX) ecosystem. This webinar explains the business rationale associated with four different solutions: customer journey orchestration (CJO), real-time interaction management (RTIM), cross-channel campaign management (CCCM), and customer data platforms (CDPs). Key takeaways:• Learn about the technology requirements to deliver next best experience (NBX).• Understand the NBX capabilities of CJO, RTIM, CCCM, and CDPs.• Find out which vendors deliver NBX capabilities for various vertical use cases.• Discover NBX metrics based on customer outcomes versus brand KPIs.• Explore how to position NBX capabilities within your CX ecosystem. Target audience level: all levels Vendors mentioned: Adobe, Alterian, Boxever (Sitecore), Emarsys (SAP), FICO, Kitewheel (CSG), mParticle, NGDATA, Oracle, Pegasystems, Pointillist, Precisely, Red Point Global, Salesforce, SAS, Teradata, Thunderhead, Treasure Data, and Usermind (BryterCX).