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Customer Insights Predictions 2022: Navigate Through The Coming Fog

January 20, 2022


The past two years have taught us that it's critical to have clear visibility into customer behaviors, motivations, and intent. Unfortunately, several waves of fog are rolling in. Upcoming events like cookie deprecation and trends like the proliferation of opaque AI systems promise to obscure companies’ ability to glean meaningful customer insights. Some forward-thinking companies, however, will turn these threats into opportunities.

Key takeaways:

  • Prepare for cookie deprecation.
  • Bring together design researchers and data scientists.
  • Adopt explainable AI (XAI).

Target audience level: all levels

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