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The Apple Watch unveiling on September 9, 2014 left consumers and industry analysts with more questions than answers. Debate ensued — and continues to unfold — as individuals strive to shed light on current unknowns. For example, after the sluggish sales of smartwatch predecessors such as the Samsung Galaxy Gear and Sony SmartWatch, what does the actual market opportunity look like for Apple's wrist-based wearable? How are consumers responding to the device and why? How will individuals' perceptions of the technology motivate them to make a purchase? And which type of consumer is most receptive to this device?
This Webinar leverages Forrester's Technographics 360 multimethodology research approach to answer these questions. Our analysis of survey, qualitative, and social listening data pieces together a comprehensive, 360-degree view of the Apple Watch consumer market — where opportunities and challenges to Apple Watch adoption lie, and what the device means to consumers.
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The unveiling of the Apple Watch on September 9, 2014 left consumers and industry analysts with more questions than answers. For example, after the sluggish sales of smartwatch predecessors, such as the Samsung Galaxy Gear and Sony SmartWatch, what is the
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