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For Customer Insights Professionals

WEBINAR: The Best Of Times And The Worst Of Times For Customer Segmentation

March 2, 2020

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Customer segmentation has long been a cornerstone of marketing campaigns, giving enterprises a way to partition their customer bases and plan interactions with them. However, in light of growing customer expectations for personalized experiences and the availability of AI technologies to enable smarter insights about these customers, it's time for marketers and customer insights (CI) pros to rethink their segmentation strategies. This webinar identifies and explores the differences between two types of segmentation — customer and consumer — and why CI pros should eschew traditional methods in favor of a more personalized approach.

Key takeaways:

  • The two main types of segmentation require different approaches and yield different outputs. Know which type you need!
  • Consumer segmentation is getting a makeover from AI.
  • Traditional customer segmentation is in decline — focus your efforts on personalization.

Target audience level: beginner and intermediate

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Price: $ 300.00(USD)


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