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It's clear that customer expectations are forever changed. Customers expect their retailer of choice to create a consistent and relevant experience across all channels and touchpoints, both digital and physical. This requires retailers to attack this opportunity on multiple fronts, including establishing an omnichannel strategy, leveraging data to drive customer engagement in-aisle, building a mobile strategy that addresses the needs of customers and associates, and improving the operations of the retail store by leveraging emerging digital technologies. Join Adam Silverman, principal analyst at Forrester, as he discusses the future of the retail store and why your omnichannel business must take action today.
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Vendors mentioned: Apple, eBay Enterprise, Facebook, Google, Hointer, and RetailNext
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Today's empowered customers use multiple digital devices to engage with brands and retailers on their own terms while shopping in-store. At the same time, new technologies are transforming retail store operations, allowing stores to operate with greater e
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