Description

Firms around the world are getting ready to comply with more stringent data privacy rules, and their customers are changing their privacy attitudes and behaviors. Some customers carefully select the firms they want to share data with, and others stop sharing their data altogether. But consumers continue to demand personalized experiences from companies. How do firms keep up with their data-driven digital initiatives? How do marketers create contextual experiences and still preserve customer trust? In this webinar, Enza Iannopollo and Gina Fleming share Forrester's Consumer Privacy Segmentation in Europe, which helps firms navigate their customers’ privacy behaviors and attitudes. The analysts also explain how to use the segmentation to drive personalization, without crossing the "creepy" line or breaching the rules.

Key takeaways:

• Better understand where the “creepy” line is for your customers and how not to cross it.
• Leverage customer privacy attitudes and behaviors to build personalized experiences that do not breach privacy rules.
• Understand how customer privacy expectations impact partnership and third-party management.

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