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Firms around the world are getting ready to comply with more stringent data privacy rules, and their customers are changing their privacy attitudes and behaviors. Some customers carefully select the firms they want to share data with, and others stop sharing their data altogether. But consumers continue to demand personalized experiences from companies. How do firms keep up with their data-driven digital initiatives? How do marketers create contextual experiences and still preserve customer trust? In this webinar, Enza Iannopollo and Gina Fleming share Forrester's Consumer Privacy Segmentation in Europe, which helps firms navigate their customers’ privacy behaviors and attitudes. The analysts also explain how to use the segmentation to drive personalization, without crossing the "creepy" line or breaching the rules.
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Consumers’ privacy attitudes are complex and nuanced. Meet our five privacy personas and learn how to build trust with each one.
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Protecting customers' privacy is a priority for firms around the world. But data privacy standards differ widely from one country to the next — in fact, there are over 100 variations globally. Security and privacy professionals must protect customers' per
Generative AI (genAI) has distinct security-, efficiency-, and agility-boosting effects in customer identity and access management (IAM), anti-money laundering (AML), and fraud management. This webinar highlights how to use these capabilities.Key takeaways: Learn the uses of genAI in customer IAM.Discover the uses of genAI in fraud management and AML.Explore the risks of genAI and how to overcome them.Target audience level: intermediate and advanced
Machinery-of-government (MoG) changes restructure agencies, eliminating or splitting up some, combining others, and often causing radical shifts in mission. The US is currently facing significant upheaval across federal agencies, as the current administration has intensified these changes.In this webinar, we explore best practices, examples, and considerations that you should be aware of to successfully weather these changes.Key takeaways: Learn how to facilitate successful organizational transformations.Create a plan to address upheaval and change.Understand best practices for MoG change.Target audience level: all
In this webinar we will look at the state of IT sustainability survey Forrester conducted at the end of 2024 looking at the buyer and spending behavior for sustainability initiatives for 2025. We will take a closer look at the most impactful initiatives on sustainability enterprise leaders told us they undertook in the past year how investments will look like for 2025 the key capabilities for sustainability management software solutions that enterprise leaders sort and the services capabilities that were most asked for in the market.Key takeaways: Buyer trends for sustainability management softwareServices partnerships enterprises seekMost impactful IT decarbonization efforts by organizationsTarget audience level: all levels