Skip to main content

Save or Share this Report


Use Engagement Marketing To Improve Healthcare Customer Acquisition And Retention

October 1, 2019


Today’s physicians spend 8 hours a week on the web for professional reasons. Consumers are likely to check “Dr. Google” before taking any other course or action. Pharma marketers know it’s time to go beyond "brand building" and "top-of-funnel" strategies to engage consumers and healthcare providers (HCPs) with very specific, contextually relevant messages across the entire buying experience. To do that, they need a strategy for digital engagement. It matters. Pharma companies that successfully optimize digital engagement across the entire customer lifecycle will also succeed with today's HCPs and consumers — from capturing interest to acquiring customers to earning loyalty and retaining business.

Key takeaways:

  • Get an overview of how to leverage marketing automation and content strategies to attract new customers and build relationships.
  • See examples of marketing automation across the healthcare industry and how content is being used to influence patient and HCP behavior.
  • Learn how to adopt a data-driven approach to improve marketing outcomes.

Target audience level: intermediate and advanced

Get Access

Already a Client?

Log in to access this webinar.

Become a Forrester Client

Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer.

Contact us to learn more.

Purchase Webinar

Price: $ 300.00(USD)


Webinar FAQs

See the Webinar FAQs for answers to technical and other Webinar questions.