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Why CX: Proof That Investing In Experience Improves Revenue, Costs, And Risk

May 6, 2020


Customer experience (CX) leaders are struggling to keep executive attention — and their own jobs — because they’re failing to make a case that resonates with their leadership. Targeted properly, CX improvements can help with all the things that keep the C-suite up at night: revenue, costs, and risk. Get inspiration for your own winning business case by hearing how other firms improved experience and moved the needle on the business metrics that matter the most.

Key takeaways:

  • Learn how to build a measurable and meaningful business case for CX improvement.
  • Hear about how B2C and B2B firms are using CX to increase revenue, lower costs, and reduce risk.
  • Find out how to make a case that works for your company.

Target audience level: beginner and intermediate

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