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Description
Companies are experiencing a data and information explosion. However, it's become somewhat of a pain point: Data and knowledge are collected at different levels of the organization and aren't shared or made accessible across departments.
To counteract this, Market Insights Professionals need to leverage technology tools like enterprise feedback management (EFM) to bring all research data streams together and position themselves as the centralized clearinghouse for data collection and analysis within the company.
In this teleconference, attendees hear how EFM can help Market Insights Professionals become strategic partners with each department within their organization. In addition, an overview of the current EFM market landscape and recommendations of how to incorporate EFM into the organization are also addressed.
Agenda:
- What are the pain points that companies experience due to the treasure trove of data they collect about their customers?
- How can technology tools like enterprise feedback management (EFM) bring order to the research data chaos within an organization?
- What does the current EFM market landscape look like?
- What should Market Insights Professionals do to introduce EFM into their organization?
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