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Description
Portfolio marketing is one of the least well-defined functions in B2B marketing yet has one of the broadest remits. But if you’re struggling to define it, it’s even harder to know what “good” looks like.
In this peer discussion, Forrester analysts will share compelling data from Forrester’s Portfolio Marketing Survey, 2024, about what sets high performers apart. We'll then discuss as a group what this looks like at your respective organizations, share examples and ideas, and discuss how to level up.
Join Nicky Briggs, VP and principal analyst, and Katie Fabiszak, principal analyst, for an interactive discussion with fellow portfolio marketing and product marketing leaders. Bring your questions and recommended practices to share with the group.
Peer discussions are available exclusively to Forrester Decisions VIP Leaders and Leader license holders for their own participation.
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