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eBusiness professionals are about to reap real benefits from some digital initiatives — but not all. Engaging shoppers via digital store technologies such as beacons has been lackluster so far, whereas digital operations improvements like real-time task management have showed early, but real, results. In 2016, these improved operational foundations will begin to transform systems of record into systems of engagement.
This Webinar outlines the developments that will light the path.
Agenda:
In 2016, the best retailers bring digital platforms to their stores:
Key takeaways:
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eBusiness and technology management leaders are about to reap real benefits from some digital initiatives — but not all. Trying to engage shoppers via digital store experiments like beacons that alert a shopper based on her location in an aisle have been
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