Stephanie Sissler,

Stephanie Sissler

VP, Principal Analyst

Stephanie is a results-oriented professional with more than 25 years of experience working for and with resellers, solution providers, two-tier distributors, and manufacturers of high-tech products and services. She has expertise in all aspects of channel strategy, development, and management, including building go-to-market strategies, partner program design, partner, and channel account manager enablement, and designing and executing sales growth tactics.

Planned Research

What research can you expect from Forrester in the next 12 months? Updated biweekly, our publishing plan will keep you current with market and technology trends. Use the link below to download a list of our upcoming research.

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January 15th, 2026 6:00 PM - 6:40 PM Webinar

Invest In Partner Account Managers Or Fall Behind

Partner account managers (PAMs) are essential to partner success — but most organizations don’t equip them with the skills to deliver real growth. Join this webinar to uncover the “PAM gap” and learn why targeted training is the fastest way to transform PAMs into strategic growth catalysts.Key takeaways: Understand the critical skills PAMs need to move beyond administrative tasks and deliver measurable partner growth.Identify the gaps in current company investment and why specialized training is the key to closing them.Gain a framework for impactful CAM training — from coaching and joint business planning to driving partner accountability and results.Target audience level: intermediate and advanced
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March 26th, 2026 5:00 PM - 6:00 PM Webinar

Precision Partnering: How To Focus On The Right Partners For Maximum Impact

Not all partners deliver equal value — and treating them the same can limit your results. Organizations frequently invest in partners without a clear, data-driven approach — missing opportunities to focus on relationships that deliver the most value. Join this interactive session to learn how to transform your partner strategy with structured evaluation and prioritization techniques.Key takeaways: Understand the strategic importance of partner assessment and segmentation.Identify key metrics for effectively evaluating partner performance, value, and potential.Learn a proven scoring technique for partner prioritization and segmentation that goes beyond traditional gold/silver/bronze tiers.Target audience level: intermediate and advanced
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