Mike Proulx,

Mike Proulx

VP, Research Director

Mike leads Forrester's CMO research team focused on the top issues and opportunities facing marketing executives — providing the vision and strategy today’s brands need to deliver on their expression of customer obsession. His team of industry analysts publishes research, delivers thought leadership, and conducts client advisories on cutting-edge topics related to marketing trends, consumer behavior, brand strategy, advertising, creativity, digital transformation, and the agency landscape. You'll find Mike’s marketing guidance frequently quoted in the press including The New York Times, Wall Street Journal, Reuters, and USA Today, as well as on-air appearances in BBC World News, CNBC, and NBC.

Research Coverage

Planned Research

What research can you expect from Forrester in the next 12 months? Updated biweekly, our publishing plan will keep you current with market and technology trends. Use the link below to download a list of our upcoming research.

Download Planned Research
June 10th, 2025 3:00 PM - 4:00 PM Peer Discussions

How B2C Marketing Operations Optimizes Marketing’s Impact

CMOs are increasingly focusing on efficient marketing operations to power results. Join VP and executive partner Mike Proulx, VP and executive partner Eric Epstein, and principal analyst Jessica Liu for this interactive discussion with B2C marketing leaders on how optimizing your B2C marketing operations function can enable sustainable growth and improved productivity.We’ll discuss what it takes to define a marketing operations scope, how to develop more advanced capabilities to make a greater impact, and how high-performing organizations distinguish the marketing operations role clearly from other interlocking teams. Come prepared to share your biggest questions, challenges, and wins for marketing operations at your organization.Peer discussions are available exclusively to Forrester Decisions VIP Leaders and Leader license holders for their own participation.
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