Pete Jacques
Principal Analyst
Author Insights
Blog
Questions To Ask When Setting CX Metrics Goals
If you’re responsible for setting CX measurement goals, or for evaluating goals handed down by your executives, consider these points.
Blog
Get Ready For Planning Season: Is Your CX Beacon Metric Still The Best Choice?
Read recommendations for how to select the a CX beacon metric that will work for your organization, including evaluation questions.
Blog
The Canada Customer Experience Index, 2022, Uncovers A Slip In CX Quality
Forrester’s Customer Experience Benchmark Survey, Canada Consumers, 2022, reveals that CX quality in Canada has slipped in 2022 following several years of stability.
Blog
The US Customer Experience Index, 2022, Shows That Brands Struggled During The Past Year
Forrester's 2022 Customer Experience Benchmark Study reveals CX quality in the US has fallen back to early-2020 levels, reversing gains made in 2021.