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Brendan Witcher

VP, Principal Analyst

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Brendan serves digital business strategy professionals and is an expert on consumer behavior and technology trends in the commerce engagement space. He is an authority on market developments and vendors that help deliver today's leading strategies and tactics in digital excellence. Brendan has written over 150 industry-leading research reports and is a trusted adviser to over half of the US Fortune 100 companies — including 8 of the top 10 — that sit at the forefront of dealing with digital disruption. Brendan is sought after for comments and insights by industry media such as Bloomberg, CNBC, Marketplace, NPR, PBS, The Economist, Time, and The Wall Street Journal.

Previous Work Experience

Before joining Forrester, Brendan amassed 25 years of experience working in leadership positions within enterprise organizations. He led significant digital transformation projects in multiple commerce, marketing, and strategy roles with Guitar Center, Harry & David, and Elbo Room Restaurant Group. He has also served as an adjunct professor for Southern Oregon University's MBA program.

Education

Brendan graduated from Columbia College with a BA in business management. He later earned an MBA with a focus on marketing and a postbaccalaureate in financial analysis/accounting, both from Southern Oregon University.

Brendan serves digital business strategy professionals and is an expert on consumer behavior and technology trends in the commerce engagement space. He is an authority on market developments and vendors that help deliver today's leading strategies and tactics in digital excellence. Brendan has written over 150 industry-leading research reports and is a trusted adviser to over half of the US Fortune 100 companies — including 8 of the top 10 — that sit at the forefront of dealing with digital disruption. Brendan is sought after for comments and insights by industry media such as Bloomberg, CNBC, Marketplace, NPR, PBS, The Economist, Time, and The Wall Street Journal.

Previous Work Experience

Before joining Forrester, Brendan amassed 25 years of experience working in leadership positions within enterprise organizations. He led significant digital transformation projects in multiple commerce, marketing, and strategy roles with Guitar Center, Harry & David, and Elbo Room Restaurant Group. He has also served as an adjunct professor for Southern Oregon University's MBA program.

Education

Brendan graduated from Columbia College with a BA in business management. He later earned an MBA with a focus on marketing and a postbaccalaureate in financial analysis/accounting, both from Southern Oregon University.

Brendan Witcher's Most Recent Research

Research

The Forrester Tech Tide™: AI And Analytics For Retail, Q2 2021

Nineteen Technologies Underpin AI And Analytics For Retail

Artificial intelligence and analytics are increasingly critical to retailers' ability to win, serve, and retain their customers. To accelerate their performance...

17 min read
Research

Retail Trailblazers To Emulate In 2021

Retailers Must Look To Industry Leaders For Visionary Ideas, Best Practices, And Transformational Ideas To Remain Successful In Today's Dynamic And Competitive Market
May 19th, 2021 | Brendan Witcher , Nicole Murgia

Retailers often look to each other for inspiration and ideas for digital transformation strategies. This report is a companion piece to the Forrester report...

4 min read
Research

Research Overview: Omnichannel Requires A Buffet Of Tech Solutions

Tools And Technology: The Omnichannel Commerce Playbook
February 4th, 2021 | Brendan Witcher

Today's "anywhere, anytime" commerce means that digital business leaders must race to fully modernize their commerce systems while recognizing that omnichannel...

10 min read
Research

Now Tech: Omnichannel Order Management Systems, Q1 2021

Tools And Technology: The Retail eCommerce Playbook
January 19th, 2021 | Emily Pfeiffer , Brendan Witcher

You can use an omnichannel order management system (OMS) to provide enterprise-level inventory visibility and distributed order management (DOM), customer...

3 min read
Research

Building The Business Case For Omnichannel Commerce

Business Case: The Omnichannel Commerce Playbook
December 7th, 2020 | Brendan Witcher

Digital business professionals must build effective omnichannel business cases to minimize the risk of launching initiatives that: 1) lack critical internal...

21 min read