Emily Pfeiffer,

Emily Pfeiffer

Principal Analyst

Emily serves digital business leaders in her comprehensive coverage of commerce technology, including order management systems (OMS), B2C commerce solutions, drop shipping, and promotions.

Emily conducts the Forrester Wave™ evaluations for B2C commerce and OMS. Fueled by her FIRE (flexible, inexpensive, rapid, and easy) vision for commerce tech, she works with brands and retailers to guide their future fit strategies for platform and partner selection and management. Emily also advises commerce tech vendors on their go-to-market strategies.

Research Coverage

Planned Research

What research can you expect from Forrester in the next 12 months? Updated biweekly, our publishing plan will keep you current with market and technology trends. Use the link below to download a list of our upcoming research.

Download Planned Research
May 14th, 2025 3:00 PM - 3:40 PM Webinar

The Future Of Commerce In The US

B2C business leaders in the US are hungry for business growth in the double digits again. Yet today’s volatile markets and consumer purchase decisions are impacting this growth more than ever. The future of commerce requires a more distributed, dynamic, and intelligent approach.Key takeaways: Understand the factors and dynamics impacting B2C purchase behaviors in the US.Learn about common challenges that B2C business leaders face in creating commerce moments that drive business growth.Dive deep into three different strategies for commerce growth — distributed, dynamic, and intelligent.Discover what you can do as a business leader to embark on the strategies that make sense for your business.Target audience level: intermediate
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