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Frederic Giron

VP, Research Director

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In his role as research director, Fred Giron leads Forrester's China and Southeast Asia research teams. Their research on digital business examines customers' digital behaviors in Asia and the fundamental business changes needed in the age of the customer to win, serve, and retain these empowered customers. His research team advises CMOs, heads of digital, and CIOs and their teams on best practices for digital transformation, customer experience, and business innovation. Fred's personal areas of expertise and thought leadership span the domains of financial services (retail banking, insurance); digital operating models; as well as business technologies, such as cloud, the internet of things, and artificial intelligence. He is also a domain expert in tech services and outsourcing trends as well as the underlying market dynamics.

Previous Work Experience

Frederic came to Forrester through its acquisition of Springboard Research, where he managed Springboard's Indian research operations. Prior to Springboard, he was a research director at Pierre Audoin Consultants (PAC), managing its research activities in southern Europe and its coverage of the IT software and services markets. Frederic also launched PAC's activities in the US, where he covered the software and IT services markets. Prior to PAC, Frederic worked as an SAP consultant at PricewaterhouseCoopers.

Education

Frederic has a master's degree in electronics and project management from ENSEEIHT Toulouse, France.

In his role as research director, Fred Giron leads Forrester's China and Southeast Asia research teams. Their research on digital business examines customers' digital behaviors in Asia and the fundamental business changes needed in the age of the customer to win, serve, and retain these empowered customers. His research team advises CMOs, heads of digital, and CIOs and their teams on best practices for digital transformation, customer experience, and business innovation. Fred's personal areas of expertise and thought leadership span the domains of financial services (retail banking, insurance); digital operating models; as well as business technologies, such as cloud, the internet of things, and artificial intelligence. He is also a domain expert in tech services and outsourcing trends as well as the underlying market dynamics.

Previous Work Experience

Frederic came to Forrester through its acquisition of Springboard Research, where he managed Springboard's Indian research operations. Prior to Springboard, he was a research director at Pierre Audoin Consultants (PAC), managing its research activities in southern Europe and its coverage of the IT software and services markets. Frederic also launched PAC's activities in the US, where he covered the software and IT services markets. Prior to PAC, Frederic worked as an SAP consultant at PricewaterhouseCoopers.

Education

Frederic has a master's degree in electronics and project management from ENSEEIHT Toulouse, France.

Frederic Giron's Most Recent Research

Research

Case Study: Standard Chartered Bank's Future-Fit Tech Strategy

June 28th, 2021 | Frederic Giron

Despite many years working on their digital transformations, very few banks tell us that they have adequate technology and systems to deliver truly differentiated...

18 min read
Research

Make Customer Value Technology's North Star

Customer Value Must Drive Tech Planning, Delivery, And Communication
May 17th, 2021 | Frederic Giron , Bobby Cameron

Customer-obsessed organizations know the link between business success and improved customer products, services, and experiences. Traditional tech executives...

10 min read
Research

Case Study: How Standard Chartered Modernized Mobile Banking In South Korea

February 4th, 2021 | Frederic Giron

Digital-only banks and fintechs have shaken up the banking industry — and the disruption shows no sign of slowing. Incumbents must innovate quickly and...

14 min read
Research

The State Of Digital Transformation In Japan

Firms Are Accelerating Their Transformation With The Help Of Service Providers
December 23rd, 2020 | Achim Granzen , Frederic Giron

The "2025 digital cliff" is rapidly approaching, and some Japanese firms are accelerating their digital transformation efforts companywide. These firms...

1 min read
Research

The State Of Automation In Indonesia

Indonesian Firms Are Adopting Automation For Customer-Facing Processes, But Challenges Remain
December 22nd, 2020 | Achim Granzen , Frederic Giron

Adaptiveness and customer experience (CX) improvements are key business priorities for firms in Indonesia in 2021, and automation will be a key enabler...

1 min read