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Sucharita Kodali

VP, Principal Analyst

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Sucharita serves digital business strategy professionals. She is an expert on eCommerce, omnichannel retail, consumer behavior, and trends in the online shopping space. She is also an authority on technology developments that affect the online commerce industry and vendors that facilitate online marketing and merchandising.

In her research, Sucharita covers such consumer-oriented topics as eCommerce forecasting and trends, merchandising best practices, conversion optimization, and social computing in the retail world. She has also authored "The State Of Retailing Online," a joint study conducted annually with NRF.

Previous Work Experience

Prior to Forrester, Sucharita was the director of marketing at Saks Fifth Avenue, where she managed the customer acquisition, retention, and market research efforts for the $2 billion luxury retailer's online channel. Prior to Saks, she held management positions at Toys R Us, where she was a merchant in the Babies R Us division and a store manager in one of the company's largest toy stores. She also worked for the Walt Disney Company, where she developed and managed marketing plans for new business initiatives, including the Disney Stores, the Disney Cruise Line, and Club Disney.

Additionally, she was involved in the expansion of Cap Cities/ABC properties, specifically ESPN Zone, ESPN Magazine, and the Go.com network. She has written two nonfiction books and has contributed to BusinessWeek Online.

Education

Sucharita holds a B.A. in economics from Harvard University and an MBA from the Stanford Graduate School of Business.

Sucharita serves digital business strategy professionals. She is an expert on eCommerce, omnichannel retail, consumer behavior, and trends in the online shopping space. She is also an authority on technology developments that affect the online commerce industry and vendors that facilitate online marketing and merchandising.

In her research, Sucharita covers such consumer-oriented topics as eCommerce forecasting and trends, merchandising best practices, conversion optimization, and social computing in the retail world. She has also authored "The State Of Retailing Online," a joint study conducted annually with NRF.

Previous Work Experience

Prior to Forrester, Sucharita was the director of marketing at Saks Fifth Avenue, where she managed the customer acquisition, retention, and market research efforts for the $2 billion luxury retailer's online channel. Prior to Saks, she held management positions at Toys R Us, where she was a merchant in the Babies R Us division and a store manager in one of the company's largest toy stores. She also worked for the Walt Disney Company, where she developed and managed marketing plans for new business initiatives, including the Disney Stores, the Disney Cruise Line, and Club Disney.

Additionally, she was involved in the expansion of Cap Cities/ABC properties, specifically ESPN Zone, ESPN Magazine, and the Go.com network. She has written two nonfiction books and has contributed to BusinessWeek Online.

Education

Sucharita holds a B.A. in economics from Harvard University and an MBA from the Stanford Graduate School of Business.

Sucharita Kodali's Most Recent Research

Research

Q&A: Bot Management In Retail

Bots are prevalent in retail, and if retailers don't manage them properly, they will overwhelm good customer traffic — as highlighted by customers' struggles...

9 min read
Research

Digital Go-To-Market Review: CPG Brands, 2021

Smart Brands Prioritize Direct-To-Consumer Sales And E-Control
March 5th, 2021 | Sucharita Kodali, Madeline Cyr

Forrester's Digital Go-To-Market Review evaluates brands across the attributes essential to their long-term digital success, including the strength of...

8 min read
Research

Digital Go-To-Market Review: Consumer Electronics Brands, 2021

Smart Brands Prioritize Direct-To-Consumer Sales And E-Control
February 2nd, 2021 | Sucharita Kodali, Madeline Cyr

Brands that have traditionally sold through wholesale channels must adapt to the drastically evolving retail environment. Forrester's Digital Go-To-Market...

7 min read
Research

Five Key Stakeholders Will Define Retail In The 2020s

Vision: The Retail E-Commerce Playbook
January 27th, 2021 | Sucharita Kodali, Fiona Swerdlow

New business models and new ways of getting goods to consumers have already transformed retail. In the coming years, retailers and brands will bow to tighter...

18 min read
Research

The Retail E-Commerce Metrics That Matter

Performance Management: The Retail E-Commerce Playbook
January 25th, 2021 | Sucharita Kodali

To achieve key business goals such as increasing retail sales, digital business retail executives need to ensure that they have the right metrics in place...

11 min read