Summary
The next 12 months will be another year of transition for marketers as data proliferation, technology advancements, and the unstoppable evolution of B2B buying behaviors continue to disrupt the status quo. Marketing must understand the impact of these changes on their customers and their businesses and build a judicious yet forward-looking roadmap for 2025 that will capitalize on and defend against these trends. This report highlights benchmarks for spending and the key areas in which demand and account-based marketing (ABM) leaders should be investing, divesting, and experimenting to make their roadmap for the future a reality.
Log in to continue reading
Client log in
Welcome back. Log in to your account to continue reading this research.
Become a client
Become a client today for these benefits:
- Stay ahead of changing market and customer dynamics with the latest insights.
- Partner with expert analysts to make progress on your top initiatives.
- Get answers from trusted research using Izola, Forrester's genAI tool.