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ON-DEMAND WEBINAR
Ask The Analysts — The Forrester Wave™: Commerce Solutions For B2C, Q2 2024
Original Broadcast Date: May 21st, 2024
Emily Pfeiffer
Principal Analyst
Amanda LeClair
Product Manager
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Description
The B2C commerce solutions market has turned inside out in the past couple of years. Instead of a buyers' market, it's not all about retention as businesses plan to hunker down, rather than replatform. Learn how to be your own retention advocate for the long haul with your current vendor.
Key takeaways:
- Understand the state of the B2C commerce solutions market.
- See how other B2C businesses are thinking about their commerce vendors today.
- Learn how to become your own retention advocate in this market, in which businesses are avoiding replatforming.
Target audience level: all levels
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Wave ReportMay 6th, 2024•14 min readIn our 32-criterion evaluation of commerce solutions for B2C providers, we identified the most significant ones and researched, analyzed, and scored them.
Landscape ReportNovember 13th, 2023•9 min readDigital business leaders can use this report to understand the value they can expect from B2C commerce solutions and to explore potential vendors.
Vision ReportJuly 14th, 2023Digital businesses will gravitate toward either: 1) a complex but dually focused new stack or 2) a new, modern, broadly functional solution for their tech stacks.
Predictions ReportOctober 25th, 2023•5 min readIn 2024, digital commerce will be fraught with temptations (like genAI), but digital leaders will find wins in mini-moves from tech pivots to augmented reality.
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