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The B2C commerce solutions market has turned inside out in the past couple of years. Instead of a buyers' market, it's not all about retention as businesses plan to hunker down, rather than replatform. Learn how to be your own retention advocate for the long haul with your current vendor.
Key takeaways:
Target audience level: all levels
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In our 32-criterion evaluation of commerce solutions for B2C providers, we identified the most significant ones and researched, analyzed, and scored them.
Digital business leaders can use this report to understand the value they can expect from B2C commerce solutions and to explore potential vendors.
Digital businesses will gravitate toward either: 1) a complex but dually focused new stack or 2) a new, modern, broadly functional solution for their tech stacks.
In 2024, digital commerce will be fraught with temptations (like genAI), but digital leaders will find wins in mini-moves from tech pivots to augmented reality.
Digital sovereignty is changing the IT and cloud market with ever-evolving regulations and new requirements. But unlike in other areas, there is no single body of legislation that ordains what directives organizations and vendors should abide by in planning their sovereign IT deployments. In this webinar, we explore the global state of digital sovereignty, regulations that apply worldwide, and what to do about them.Key takeaways: Discover the state of digital sovereignty globally.Understand global digital sovereignty regulations.Learn how to comply with ever-changing sovereignty needs.Learn how to plan for digital sovereignty in the long term.Target audience level: intermediate
Anyone who sells software or digital goods online and wants to grow through globalization will at least consider a third-party Merchant Of Record model. Merchant of Record (MOR) solutions have existed for decades, but the industry has made headlines recently with some notable departures: Digital River, a former heavyweight in the market, is closing up shop, and a relative newcomer in the category, Lemon Squeezy, was acquired by payments heavyweight Stripe, which, per its founder, will “scale Merchant Of Record selling in a big way.”In this webinar, Forrester analyst Lily Varon is joined by a panel of CEOs from three major players in the MOR solution space: David Nachman, CEO of FastSpring; Jimmy Fitzgerald, CEO of Paddle; and Wendi Sturgis, CEO of Cleverbridge. Key takeaways: Understand what is really going on with the Merchant Of Record market right now.Learn how to avoid common pitfalls of MOR selling.Discover the best ways for digital leaders to prepare for the future of MOR selling.Target audience level: all levels
As we move further into 2025, the security landscape continues to evolve in parallel with the uncertainty unfolding globally. Our latest report, Top Recommendations For Your Security Program, 2025, provides timely guidance for security leaders as they navigate another precarious year for their roles, programs, and organizations. Join us in this webinar to go over highlights from our 2025 recommendations and hear directly from the analysts making these calls.Key takeaways: Learn the most important recommendations for your security strategy in 2025 and our rationale behind them.Leverage our research and insights to guide your security program strategy.Understand how to prioritize changes in areas including security platforms, privacy and data protection, critical infrastructure, emerging tech, and security leadership in the coming year.Target audience level: intermediate
The increasing prevalence of deepfakes in digital, online interactions has become a serious problem. They can wreak havoc on organizations by causing fraud losses, compliance issues, and reputational damage. But while deepfakes are getting harder to detect, there’s hope for organizations to manage and defeat them. Join Forrester for this webinar discussing protecting your organization from deepfakes and find out what works —and what doesn’t.Key takeaways: Discover why deepfakes are problematic in digital business.Understand why deepfakes are hard to fight.Learn how your organization can get started.Discover what vendors are doing.Target audience level: beginner and intermediate
The most recent Forrester Wave evaluation of order management system (OMS) vendors uncovered a story of evolution —on the part of both the vendors and the brands and retailers that use them. Learn how businesses are leveraging these tools to optimize inventory, fulfillment, and digital operations.Key takeaways: OMS rip-and-replace projects are rarer than ever; learn how digital businesses are making these changes.Target audience level: all levels
Retail and commerce media networks are generating tremendous attention and revenue within the marketing world. Analysts Sucharita Kodali and Nikhil Lai cut through the jargon and discuss some hard truths and opportunities for merchants, brands, and technology companies.Key takeaways: Learn clear definitions of industry jargon.Receive estimates on the size of the retail media opportunity.Explore challenges and best practices that drive success for all players in the ecosystem.Target audience level: all levels