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The B2C commerce solutions market has turned inside out in the past couple of years. Instead of a buyers' market, it's not all about retention as businesses plan to hunker down, rather than replatform. Learn how to be your own retention advocate for the long haul with your current vendor.
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Target audience level: all levels
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In 2024, digital commerce will be fraught with temptations (like genAI), but digital leaders will find wins in mini-moves from tech pivots to augmented reality.
Technology is advancing at a pace that current public sector IT planning practices struggle to match. At the same time, they are facing workforce challenges and a need for modernization. This webinar helps agency and department leaders adapt budget and planning practices to deliver high performance, adapt their workforce at a pace that challenges traditional employee management practices, and understand how to maximize tech investments.Key takeaways: Learn how to maximize tech investments.Understand the best practices around budgeting for public sector.Learn how to recruit the best talent under various restraints.Target audience level: all levels
Global IT services spend by governments and enterprises will reach $2 trillion by 2028. This webinar looks at the largest vendors in 2024, the industry growth drivers, and ways in which the market will need to adapt and evolve.Key takeaways:Learn which industries spend the most on IT services.Understand why infrastructure as a service (IaaS) will see the most rapid growth.Know what will make the IT service industry thrive.Target audience level: beginner and intermediate
Large IT organizations represent complex portfolios of products, people, and platforms. They manage these portfolios with capabilities such as application development, product management, operations, security, and IT governance.Forrester's new IT Capability Map provides an updated, modern representation of core IT management and governance capabilities. This webinar is a must-see for IT leaders and architects seeking to clarify and rationalize this complex "business of IT" and integrate and streamline digital value delivery.Key takeaways: See Forrester's new overall representation of IT management capabilities.Learn how modern IT management capabilities are composed to achieve broader objectives such as managing technical debt.See how IT management capabilities support the IT portfolio and, in turn, are supported by IT management products in an overall "IT control plane" architecture.Target audience level: intermediate
Enterprises must modernize their applications assets to avoid paying the many costs of technical debt. But relatively few enterprises are able to navigate the challenge entirely on their own. The Forrester Wave™: Applications Modernization And Migration Services, Q1 2024, describes a market on the verge of a tsunami of change driven by generative AI (genAI). Application modernization has become the new frontier of application management services (AMS), with existing outsourcing relationships often serving as a springboard to modernization engagements — but the same supplier that excels in AMS may not be the ideal partner for modernization.Key takeaways:Hear about how leading application modernization services providers are differentiating themselves and delivering customer value.Learn how genAI and other forms of automation are revolutionizing application modernization services.Explore how modernization services are being priced and delivered to achieve the greatest possible business impact.Target audience level: intermediate
Real-time interaction management (RTIM) delivers contextually relevant experiences, value, and utility at the appropriate moment in the customer lifecycle via preferred customer touchpoints. Assembling an effective RTIM ecosystem lays the foundation for enabling more immersive, invisible customer experiences. It's an enterprise challenge involving significant investments in both technology and people. Successful projects deliver long-term ROI.RTIM is more than a single technology platform. Your needs may dictate a centralized next best experience (NBX) decision engine, a customer journey orchestration (CJO) solution, a cross-channel marketing hub (CCMH), a personalization engine (PE), or a combination of these capabilities. This webinar helps you choose the right solution to meet your RTIM needs.Key takeaways: Understand the current RTIM landscape.Learn about different RTIM solutions (NBX, CJO, CCMH, and PE).Discover which RTIM capabilities are right for you.Hear best practices examples from leading firms.Vendors mentioned: Adobe, Dynamic Yield by Mastercard, Engage Hub, Genesys, HCLSoftware, Medallia, Microsoft, MoEngage, Monetate, NGDATA, Pegasystems, Salesforce, and SASTarget audience level: intermediate and advanced
Emily Pfeiffer, Forrester principal analyst, presents the state of the commerce search and product discovery market, including the results of the recent Forrester Wave of this market. With the help of Sucharita Kodali, VP and principal analyst, Emily takes your questions — live!Key takeaways: Learn the state of the newly-converged commerce search market.Know who the major players are and how they’re leveraging their recent acquisitions.Target audience level: all levels
