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If you’ve read the blog or press coverage about our predictions for 2020, or even if you haven’t, this is your chance to engage directly with the analysts who made them. During this conversation between our analysts and between you and our analysts, you get a chance to dig in deeper about why we chose these five as the most important predictions for next year. We'll go light on presentation and heavy on discussion, so please come with questions!
Key takeaways:
Target audience level: all levels
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Accelerating Response To The Great Expectations For The B2B Buying Experience
It is critical for leaders to constantly navigate their firms through prevailing market headwinds. Forrester’s tech insights and econometric research (TIER) discusses the ever-evolving landscape of the tech market, evaluating the market risks and opportunities that are reshaping tech investment strategies.Key takeaways:Learn what critical indicators lead and lag the tech market.Learn where and when to create future opportunities, and where and when to capture current opportunities.Learn why and how an option-oriented investment strategy can offset market shifts and changing tech dynamics.Target audience level: all levels
More consumer-facing businesses are launching paid membership programs, and Forrester expects this trend to continue. Why? Customers who are members spend more frequently and more overall than nonmembers, are more engaged, and feel better about the company.Key takeaways - This webinar provides:An overview of consumer behaviors and attitudes around paid memberships.Examples of paid membership programs and models. Guidance on how to put together a business plan to launch a paid membership program.Target audience level: beginner
Consumers look for convenient, empowering, and engaging ways to complete typical activities. To provide these consumers with the best digital experience, brands must choose the most appropriate digital touchpoints. For example, task-oriented activities are best accomplished by high-convenience touchpoints such as voice-enabled interfaces, whereas touchpoints like chat or augmented reality better serve more complex activities. This webinar helps digital business leaders make smart decisions in choosing the best digital touchpoints to engage with their consumers.Key takeaways:Learn how to make digital touchpoint decisions based on customer needs.Discuss use cases for digital touchpointsTarget audience level: beginner and intermediate
Winston Churchill said, “To improve is to change; to be perfect is to change often.” At Forrester, taking a broader and bolder look at the world around us necessitates a regular “mirror” exercise to ensure that our B2B research continues to reflect the changing disciplines we cover.The still-young function of sales enablement in B2B organizations is evolving; its capabilities are increasingly extending to supporting additional customer-facing roles, such as solutions overlays, sales engineers, ecosystem partners, and customer success.In this webinar, Forrester’s Peter Ostrow explores the current and future state of what we now call revenue enablement. Key takeaways:Explore the evolution of enablement responsibilities and budgets as they expanded from “sales” to “revenue.” View the Forrester Revenue Enablement Model to determine how buyer interactions and personas are mapped to your team’s competencies, assets, and communications. Communicate one-on-one with Peter during an open, informal chat.Target audience level: intermediate
The RSA Conference is an important annual event to assess the global state of information security. As the world’s largest information security event, the RSA Conference provides a full week of sessions and perspectives on today’s emerging security challenges and how organizations are addressing these trends. In this webinar, Forrester’s Merritt Maxim, a VP and research director on the security and risk (S&R) team, leads a discussion with several of his S&R analyst colleagues to recap the 2023 RSA Conference. In this session, the S&R team highlights the key trends, announcements, and observations from this year’s event and provides practical guidance and recommendations on how organizations should respond to and address these cybersecurity trends. Key takeaways:Get an overview of the key trends and themes at the RSA Conference, including how generative AI is influencing cybersecurity. Receive practical guidance for cybersecurity professionals based on the main conference themes. Look ahead to cybersecurity in 2024. Target audience level: beginner
This webinar helps attendees reexamine approaches to presenting journey maps and provides visual examples from across industries.Key takeaways:Discover best practices for presenting journey maps in six common use cases.Consider the benefits and drawbacks of different visual elements.Learn from dozens of examplesTarget audience level: beginner and Intermediate
