Get access to a single webinar that is currently outside of your subscription.
Price: $300 (USD)
Partner with Forrester Research to get access to webinars, insights and frameworks aligned to your role. Shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer.
For B2B marketing and event teams, 2020 delivered a crash course in hosting virtual events. As social distancing rules relax, marketing-hosted events will shift from virtual to hybrid. In recent study results and conversations with B2B marketers, Forrester found nearly unanimous agreement that hybrid marketing events — ones that deliver value to all attendees, whether participating in person or remotely — will become the event format of choice.
This Forrester webinar looks at the impact that the coronavirus pandemic continues to have on marketing events and how marketers are delivering engaging virtual experiences today. The webinar also offers our most current advice on how to plan for hybrid models that incorporate the successful elements of virtual, so marketers can return to using events to build brand awareness, develop demand, and build productive relationships with customers.
Key takeaways:
Target audience level: beginner and intermediate
Vendors mentioned: Bizzabo, Cvent/Hubb, Hopin, Hublio, Intrado, Kaltura, Meet The Boss, meetyoo, ON24, RainFocus, Shindig, Sli.do, Spotme, Touchcast, vFairs, Welcome, and Zoom.
You'll receive an email with dialing and Webex instructions prior to the Webinar.
See the Webinar FAQs for answers to technical and other Webinar questions.
The COVID-19 pandemic forced B2B marketers to cancel all in-person events, prompting most to conduct virtual events instead; they learned valuable lessons about the positive impact of digital on events.
Running large company-sponsored events for customers, prospects, and partners today can prepare B2B marketers to execute successful hybrid models in the future.
For B2B marketing and event teams, 2020 delivered a crash course in hosting virtual events. As social distancing rules relax, they will shift to hybrid models that incorporate the most successful elements of virtual but get back to using events to build r
B2B marketers looking to host hybrid events after the pandemic must understand how to use high-quality content to engage buyers before, during, and after events. This research shows them how.
In our 28-criterion evaluation of B2B marketing events management solution providers, we identified the 14 most significant ones — 6Connex, Bizzabo, CadmiumCD, Certain, Circa, Cvent, Hubb, Intrado, Kaltura, meetyoo, ON24, RainFocus, Splash, and SpotMe — a
B2B marketers looking to host hybrid events after the pandemic must understand how to engage remote attendees effectively. This research shows how marketers and marketing event management (MEM) solutions vendors can support this need.
Generative AI (genAI) has distinct security-, efficiency-, and agility-boosting effects in customer identity and access management (IAM), anti-money laundering (AML), and fraud management. This webinar highlights how to use these capabilities.Key takeaways: Learn the uses of genAI in customer IAM.Discover the uses of genAI in fraud management and AML.Explore the risks of genAI and how to overcome them.Target audience level: intermediate and advanced
B2B buyers have always been changing and adapting to evolving markets, technologies, and economic turmoil. Are sellers equally tuned in to the same elements? This webinar looks at these elements from the perspective of both buyers and sellers.Key takeaways: Learn how to identify and react to alarming negative sentiment expressed by B2B buyers, even after successfully making a purchase.Learn how to stop signaling that your sales team members are "coin-operated" with coach-like management techniques.Discover how to leverage generative AI capabilities for revenue enablement — that you're probably already paying for.Target audience level: intermediate
B2B revenue leaders are challenged with the conundrum of delivering crucial sales training to their team: Training both amplifies their reps’ competencies and yet draws precious time away from customer-facing activities. Often delivered at an inopportune time, leveraging unpopular modalities, and lacking adult learning best practices, sales training remains ineffective unless delivered as part of a comprehensive and permanent sales talent lifecycle management strategy. In this webinar, we highlight the “what, when, how, and who” behind optimal everboarding for your quota-bearing individual contributors.Key takeaways: Learn the best (and worst) learning modalities for your B2B sales reps.Understand how to time learning delivery so it's sticky.Discover how to engage your first-line sales managers to amplify ongoing sales learning and development.Target audience level: intermediate
Don't miss out on one of the most attended sessions at Forrester B2B NA Summit! Hear Palo Alto Networks' winning program of the year story. Palo Alto Networks will discuss how a major transformation in its revenue process, from marketing-qualified leads (MQLs) to a focus on buying groups, has fundamentally changed the way that sales and marketing work together, driving major improvements in conversion efficiency and pipeline growth.Key takeaways: Learn how Palo Alto Networks transformed from MQLs to buying groups.Discover best practices for implementing a successful pilot.Understand how this transformation delivers massive business impact.Target audience level: all levels
Shell Fleet Solutions successfully implemented buying groups to better serve the needs of its customers with cutting-edge marketing programs and enhance support for its internal teams. Join this client webinar with Angela Scaueru and Paul Bloemheuvel from Shell and Vicki Brown from Forrester to discuss best practices for harnessing a data-driven approach to effectively integrate account, contact, and buying group behavioral data.Key takeaways: Hear about Shell Fleet Solutions’ innovative strategies for buying groups.Learn how Shell leveraged account, contact, and buying group behavioral data.See how Shell gained a deeper understanding of customer behavior, improved sales and marketing coordination, and ultimately increased customer value.Target audience level: intermediate
While spend on B2B events remains high, budgets and resources are under massive strain as teams struggle to demonstrate value and justify increased investment. This webinar shares findings from Forrester’s Q1 2025 State Of B2B Events Survey and highlights changes leaders are making to their event budgets, mixes, and priorities as they adapt to a complex and dynamic environment.Key takeaways: Explore key findings from Forrester’s Q1 2025 State Of B2B Events Survey.Understand how leaders are approaching event budgets, mixes, and priorities.Take away actionable next steps to help you adapt to the new event environment.Target audience level: all levels