Mapping is the power play hidden in plain sight; incumbents and startups alike are stockpiling massive amounts of data and innovation. But today's closed stacks and download-only data stand in the way of the internet of things (IoT) and the physical future of business. For digital leaders to unlock the potential of hundreds of thousands of location-based applications, developers need open mapping platforms built by cloud giants like Amazon, Google, and Microsoft, along with location-savvy specialists.
Target audience level: intermediate and advanced
Vendors mentioned: Alibaba, Amazon, Google, HERE, Microsoft, Pitney Bowes, and TomTom.
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