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Data Privacy Day 2019: Forrester's Predictions For Marketing Privacy And Data Ethics

January 28, 2019

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  • Presented by Fatemeh Khatibloo


While 2018 was a major year for the marketing-privacy ecosystem, 2019 will bring even more disruption. Consumers will take the lead on enforcing privacy changes, with regulators no longer being the sole driver of policy and action. Brands that are proactive about these changes will succeed in making privacy a competitive differentiator. On International Data Privacy Day, Principal Analyst Fatemeh Khatibloo outlines Forrester’s five predictions for how the evolution of privacy and data ethics will affect marketers in 2019.

Key takeaways:

  • Learn how consumers will spur action against brands that manage data unethically.
  • Hear how privacy regulations will evolve in the United States and how they’ll affect marketers.
  • Get actionable advice about how to thrive in this new consumer-led privacy ecosystem.

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