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There are new payment token types and use cases that merchants must understand if they are to modernize their payments acceptance strategies in line with customer expectations — and do so securely. However, by definition, tokens are an abstraction. Furthermore, the payments landscape is a crowded, layered, and dynamic space. It follows, then, that payment tokens are easier to understand at a high level, but harder to do so in useful detail. This webinar helps you do just that.
Key takeaways:
Target audience level: beginner and intermediate
Vendors mentioned: Apple, Google, Visa, and Mastercard.
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There are new payment token types and use cases that merchants must understand if they are to modernize their payments acceptance strategies in line with customer expectations — and do so securely. Use this guide to understand the four types of payment to
Learn about the four key phases of the development, security, and operations (DevSecOps) journey (prepare, crawl, walk, and run) as well as the best practices in each phase to either jump-start your transformation or move to the next level.Key takeaways: Learn the four DevSecOps phases.Learn the role that people, process, technology, and governance play at each phase.Learn how to get started or level up on your journey!Target audience level: all levels
Anyone who sells software or digital goods online and wants to grow through globalization will at least consider a third-party Merchant Of Record model. Merchant of Record (MOR) solutions have existed for decades, but the industry has made headlines recently with some notable departures: Digital River, a former heavyweight in the market, is closing up shop, and a relative newcomer in the category, Lemon Squeezy, was acquired by payments heavyweight Stripe, which, per its founder, will “scale Merchant Of Record selling in a big way.”In this webinar, Forrester analyst Lily Varon is joined by a panel of CEOs from three major players in the MOR solution space: David Nachman, CEO of FastSpring; Jimmy Fitzgerald, CEO of Paddle; and Wendi Sturgis, CEO of Cleverbridge. Key takeaways: Understand what is really going on with the Merchant Of Record market right now.Learn how to avoid common pitfalls of MOR selling.Discover the best ways for digital leaders to prepare for the future of MOR selling.Target audience level: all levels
Your B2B customers expect personalized interactions on their terms and timelines. Outdated marketing, sales, and postsale processes have failed to meet their changing expectations, resulting in poor experiences that make it harder to retain accounts and grow them further. Customer success is uniquely positioned to engage customers and help them achieve meaningful results, but only if you elevate its role in transforming revenue processes that create more durable growth.Key takeaways: Learn why customers are the key to stable, long-term growth.Understand the role of customer success in transforming revenue processes.Explore how top CS teams guide customers through four distinct postsale stages of the Opportunity Lifecycle framework.Target audience level: intermediate
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