ON-DEMAND WEBINAR

How Analytics Drives Customer Life-Cycle Management

Original Broadcast Date: December 14th, 2011

Purchase Webinar

Get access to a single webinar that is currently outside of your subscription.

Price: $250 (USD)

Become a Client

Partner with Forrester Research to get access to webinars, insights and frameworks aligned to your role. Shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer.

Description

With the growing importance of Customer Intelligence, the role of analytics to extract insight and embed it back into organizational processes is at the forefront of business transformation. However, marketers predominantly enable analytics to serve the needs of customer acquisition, with a limited view of the entire customer life cycle.

Agenda:

  • What are the limitations of acquisition-focused analytics?
  • How can organizations make analytics pervasive across each customer touch point?
  • What are the various techniques and associated benefits of using analytical techniques at each stage in the customer life cycle?

Technical Information

You'll receive an email with dialing and Webex instructions prior to the Webinar.

Webinar FAQs

See the Webinar FAQs for answers to technical and other Webinar questions.