Description
The world turned upside down for all of us in March 2020. And with COVID-19 still spreading, shutdowns expanding, unemployment rocketing, business spending contracting, and consumers staying at home and buying essentials only, everything feels uncertain. CMOs can't help but ask, "What in the world do I plan for now?" This webinar explains how US marketing budgets and priorities will change in 2020 and 2021 and offers guidance on how businesses should reprioritize based on their current situation.
Key takeaways:
- Dissect the factors influencing your budget priorities and our forecast.
- Learn how marketers will spend on media, marketing technology, professional services, and internal headcount based on the current COVID-19 recession.
- Get guidance on specific plans and tactics to help your business maintain and recover during the recession.
Target audience level: all levels
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