Skip to main content

Save or Share this Report

For CMOs

WEBINAR: How The COVID-19 Pandemic Will Stun Marketing Plans, Budgets, And Priorities

June 1, 2020

Description

The world turned upside down for all of us in March 2020. And with COVID-19 still spreading, shutdowns expanding, unemployment rocketing, business spending contracting, and consumers staying at home and buying essentials only, everything feels uncertain. CMOs can't help but ask, "What in the world do I plan for now?" This webinar explains how US marketing budgets and priorities will change in 2020 and 2021 and offers guidance on how businesses should reprioritize based on their current situation. 

Key takeaways:

  • Dissect the factors influencing your budget priorities and our forecast.
  • Learn how marketers will spend on media, marketing technology, professional services, and internal headcount based on the current COVID-19 recession.
  • Get guidance on specific plans and tactics to help your business maintain and recover during the recession.

Target audience level: all levels

Get Access

Already a Client?

Log in to access this webinar.

Become a Forrester Client

Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer.
Contact us to learn more.

Purchase Webinar

Price: $ 300.00(USD)

Purchase

Webinar FAQs

See the Webinar FAQs for answers to technical and other Webinar questions.