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How To Ask Customers To Share Data: A Guide To Zero-Party Data

August 26, 2020

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All marketers want to deliver personalized content and experiences, but the reality is they often use stale or inaccurate data to make decisions about what customers want. Privacy regulations and data deprecation are further limiting marketers’ access to data. Enter zero-party data: data that a consumer voluntarily shares about herself. Join this webinar to learn more about zero-party data and how to build experiences that encourage your customers to share information about themselves and their interests.

Key takeaways:

  • Learn what zero-party data is and how to collect it.
  • See examples from a variety of industries of both rich preference centers and website widgets that ask for zero-party data in context.
  • Gain implementation best practices, and understand common pitfalls.

Target audience level: beginner and intermediate

Vendors mentioned: Cheetah Digital, Jebbit, PossibleNOW, Vision Critical, and Wyng.

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