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For Customer Insights Professionals

WEBINAR: Insights Services: 10 Providers That Help Firms Turn Data And Insights Into Action

March 21, 2017

Description

Despite the growing interest in all things data and analytics, many firms struggle to benefit from the insights revolution. Insights-driven businesses and top performers have a secret weapon: insights service providers. In Forrester’s recently published report, “The Forrester Wave™: Insights Service Providers, Q2 2016,” we evaluated 10 providers that offer clients actionable insights and decision support. This webinar provides a deep dive into this emerging engagement model and outlines the relative strengths and weaknesses of each participant.

Key takeaways:

  • Understand the core components of an insights services engagement: identifying business problems, offering cutting-edge analytics, delivering insights, and supporting implementation.
  • Understand the distinctions within the insights services landscape: broad insights service providers, industry-specific insights service providers, and domain-specific insights service providers.
  • Jumpstart an insights services provider shortlist by assessing business domain and vertical expertise, as well as data and advanced analytics competency.

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