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For Customer Experience Professionals

WEBINAR: Predictions 2018: The Crisis Of Trust And How Smart Brands Will Shape CX In Response

November 14, 2017

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Around the world, CX quality has largely stalled. Why? Multiple data sources show that customer confidence is up, spending is up, and expectations are rising as people interact with brands more than ever before. But the data also shows that trust in companies has dropped precipitously. This crisis of trust is worsened by misleading and false statements from executives and politicians alike, which are amplified by the speed and power of internet platforms to scale the spread of falsehoods. This webinar examines this crisis of trust and predicts four ways in which smart companies will respond to deliver breakaway CX in 2018.

Key takeaways:

  • Brands that own their values will break away from those that merely borrow them.
  • Smart companies will deepen customer understanding beyond the low-hanging fruit.
  • B2B firms will move from just selling to customer success management (CSM).

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Price: $ 300.00(USD)


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