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Description
Retailers and brands often miss the opportunity to create excellent experiences for their customers even after capturing an order. Unlike with regular marketing emails, customers are much more likely to open transactional notifications sent during the "buy" stage of the customer lifecycle. You've worked hard to win these customers; learn how to capitalize on the opportunity to keep them engaged, deliver the information they want (and actively look for), and earn their ongoing loyalty.
Key takeaways:
- Learn about the six substages within the "buy" (post-purchase) stage of the customer lifecycle.
- Discover how to deliver a superior customer experience that adds value for your customers within each of the substages.
- See examples of retailers who engage their customers through excellent post-purchase experiences.
Target audience level: all levels
Vendors mentioned: Linc, Narvar, Parcellab, and WISMOlabs.
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