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Digital marketing captivates marketers with its promise to drive traffic, engage customers, and enable self-service across devices and channels. As a result, marketers are learning to place a premium on web intelligence: the collection, measurement, and utilization of multichannel digital data to drive mutually beneficial customer relationships. Customer Intelligence (CI) Professionals turn to web analytics platforms to help track campaigns and complex customer interactions across digital touchpoints, attribute the impact of activities on the business, and continuously optimize tactics and strategies.
Join Joe Stanhope, Forrester’s senior analyst covering web intelligence, for insights on Forrester’s updated evaluation of web analytics vendors. This detailed evaluation reviewed seven companies across 80 criteria to identify the solutions that best meet the needs of enterprises as they implement and evolve their web analytics programs.
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Vendors mentioned: Adobe, AT Internet, comScore, Google, IBM, Webtrends, Yahoo!
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Marketers today have a dizzying array of online and offline touchpoints at their disposal, but without a doubt all roads lead through the Web. For most organizations, Web sites, microsites, landing pages, communities, and other interactive properties are
Join Sucharita Kodali and Fiona Swerdlow for a recap of the 2021 end-of-year holiday season. In this webinar, we review insights about the season to inform your planning for Holiday 2022. Key takeaways: How US and UK consumers felt about the season overall Highlights from 2021 Black Friday and Cyber Monday events Initial thoughts on areas to work on for Holiday 2022 Target audience level: intermediate
The past two years have taught us that it's critical to have clear visibility into customer behaviors, motivations, and intent. Unfortunately, several waves of fog are rolling in. Upcoming events like cookie deprecation and trends like the proliferation of opaque AI systems promise to obscure companies’ ability to glean meaningful customer insights. Some forward-thinking companies, however, will turn these threats into opportunities. Key takeaways: Prepare for cookie deprecation. Bring together design researchers and data scientists. Adopt explainable AI (XAI). Target audience level: all levels
Customer-obsessed firms must break down organizational silos to focus on the next-best experience (NBX) needs of their customers. But disparate and overlapping technology investments severely hamper their collaboration efforts. It’s critical to understand when and why to implement various technologies as components of the enterprise customer experience (CX) ecosystem. This webinar explains the business rationale associated with four different solutions: customer journey orchestration (CJO), real-time interaction management (RTIM), cross-channel campaign management (CCCM), and customer data platforms (CDPs). Key takeaways:• Learn about the technology requirements to deliver next best experience (NBX).• Understand the NBX capabilities of CJO, RTIM, CCCM, and CDPs.• Find out which vendors deliver NBX capabilities for various vertical use cases.• Discover NBX metrics based on customer outcomes versus brand KPIs.• Explore how to position NBX capabilities within your CX ecosystem. Target audience level: all levels Vendors mentioned: Adobe, Alterian, Boxever (Sitecore), Emarsys (SAP), FICO, Kitewheel (CSG), mParticle, NGDATA, Oracle, Pegasystems, Pointillist, Precisely, Red Point Global, Salesforce, SAS, Teradata, Thunderhead, Treasure Data, and Usermind (BryterCX).