ON-DEMAND Webinar

The Future Of Experiences

Original Broadcast Date:Sep 29th, 2022
JA
Julie AskVice President, Principal Analyst
GR
Gabrielle RaymondSr Research Associate
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Description

The future of experiences is more than just the metaverse — and much more nuanced. In this webinar, we dive into what the future of digital experiences should look like and what you can do right now to kick-start these experiences. Forrester believes that over the next 10 years, experiences will become simultaneously more immersive and more invisible.

There are two parts to this evolution: on-the-glass and below-the-glass. “On-the-glass” describes the places where humans interact with digital or internet experiences. In the future, these experiences will be more humanlike and immersive. “Below-the-glass” describes the intelligent engine that combines technologies such as data, AI, analytics, and more to power increasingly invisible experiences.

Key takeaways:
  • Get a better understanding of how experiences are simultaneously becoming more immersive and invisible.
  • Hear examples of companies that are successfully building their journey toward these types of experiences.
  • Learn how to build these types of experiences for your customers.

Target audience level: all levels

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