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Description
2020 is shaping up to be a year unlike any other. Join Forrester analysts Steve Casey, Joe Stanhope, Rusty Warner, and Lori Wizdo as we look at industry trends and consider the path forward for marketing technology amid unprecedented market upheaval. We consider where martech can make the biggest impact on rapidly shifting marketing priorities, how to vet new solutions in an uncertain economic environment, and how to stay agile in a fluid situation. Bring your questions about the current and future state of martech. We’re ready to tell marketers what it means and how to make informed, savvy decisions about buying and deploying marketing technology.
Key takeaways:
- Find out where to prioritize martech resources and investments in the remainder of 2020.
- Learn how current events are affecting the martech industry.
- Hear what to expect from marketing technology in 2020 and beyond.
Target audience level: all levels
Vendors mentioned: TBD
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