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Description
Forrester’s biennial State Of ABM Survey results are in. While account-based marketing (ABM) has proven its value and solidified its place in B2B marketing, that doesn’t mean that all organizations are going about it the same way. Join principal analyst Nora Conklin for an overview of the survey findings to show where ABM stands in B2B organizations today, which trends have emerged and evolved in the past couple of years, and what stands out about organizations that have hit or exceeded their growth goals with an ABM approach.
Key takeaways:
- Gain an understanding of how different organizations are leveraging ABM and how you stack up.
- Learn the key factors that make ABM successful according to our survey respondents.
- Discover emergent trends and where respondents are planning to take ABM.
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